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Xandr is a number one advertisement exchange recognized for its in depth attain and impressive genuine-time bidding capabilities.垂直类广告网络根据品牌广告主的主流需求，来采购相关的垂直媒体，譬如汽车类广告有很大的投放预算，有些广告网络就包断相应的汽车类媒体频道资源，整合成一个媒体包卖给广告主，从中赚取差价，国内的易传媒属于这一类。
买方可针对每一次展示,使用自己专有的数据、优化方法和广告投放 技术来对所需的广告资源进行出价,同时可以只选择自己想要覆盖的网站、受众群体 或特定的广告空间类型来进行竞价并投放广告。
This type of an exchange is an invite-only electronic Market for buying and providing digital space. These platforms usually involve advertisers to become pre-permitted from the platform, and also publishers.
By competing in genuine-time auctions, you'll be able to usually accomplish much better pricing in comparison with conventional advert acquiring strategies.
Advert exchanges aid real-time bidding, letting each publishers and advertisers to take advantage of an auction-based mostly ecosystem that assures fair prices for all. This would make the method much more successful and transparent, and allows for more effective monetization of stock with the publisher, whilst delivering Price tag-effective and qualified advert placements to the advertiser.
Choose a signal-up present to jumpstart your initial campaign Pick out an offer that fits your regular price range and sign on when Completely ready. You’ll get your account credit score after you meet up with the minimum amount invest prerequisite with the offer you selected. Stipulations implement. Go with a indication-up offer to jumpstart your initially marketing campaign Find an offer that fits your month-to-month price range and enroll when All set. You’ll get your account credit history as you fulfill the bare minimum commit need for the offer you chose. Stipulations utilize. Give a $ion-cyo-award-amount in Ads credit $ion-cyo-award-amount in Ads credit history Spend $ion-cyo-focus on-volume with Google Adverts in the main sixty days to unlock the credit score.
提供更好的人群购买功能：广告交易平台实现的是针对每个展示机会的实时竞价，对每个展示机会都可以提供观众的一些相关信息，譬如网页类别，行为属性等等，这些可以作为广告主出价的基础，从而真正实现以人为本。
There are numerous ad exchanges available that serve distinct verticals and GEOs — all with various specifications for joining.
Snigel matches your web site to the best ad exchanges for your preferences and after that maintains accounts with All those ad exchanges for you. In addition, we offer all the additional advertisement tech you would like To optimize your ad income though protecting a fantastic user expertise in your viewers.
Chosen advertisement exchanges give distinctive offers to favored buyers. Publishers will draw up a shortlist of purchasers they want to offer their inventory to, in a negotiable price tag.
Snigel also allows publishers optimize their ad technique and advert click here stack for maximum advertisement earnings and an excellent consumer expertise. In the following sections, we dig into what publishers can anticipate from Snigel’s:
Extra advertisement tech for optimizing your advert stock for greater CPMs, including advert refresh, adblock earnings recovery, dynamic floor pricing, and even more. Most publishers need to have an entire-time workforce of skilled developers to control their advertisement stack.
Not way back, SSPs and ad exchanges have been distinctive platforms. Even so, these days, most SSPs are merged with an advertisement exchange. That’s why usually ‘SSP’ and ‘ad exchange’ are utilised interchangeably.